The "Your Way to Play" campaign was a creative endeavor for Facebook Games, designed to boost awareness and user engagement for their mobile gaming platform. This campaign, developed as a series of mockumentary-style videos, showcased mobile gamers integrating their gaming passions into their daily lives. The primary goal was to illustrate the unique and enjoyable gaming experience offered by Facebook's platform.
My responsibilities included editing the video footage, color grading to achieve the desired visual tone, and detailed compositing work. This compositing involved precise screen replacements and the careful placement of 3D rendered elements into live scenes, ensuring a seamless blend between the digital and real-world aspects of the campaign.